RBD Associates
Sales
Enterprise Sales Excellence
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Enterprise customers don’t buy AI on potential alone—they buy outcomes, trust, and execution certainty.
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We help companies:
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Design and refine enterprise sales motions for long, multi-stakeholder buying cycles
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Build and coach high-performing sales teams capable of selling transformational AI solutions
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Create compelling value-based narratives that resonate with executive buyers
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Navigate complex deal structures, global rollouts, and strategic accounts​
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The result is higher win rates, larger deal sizes, and predictable enterprise revenue.
Strategy
Go-To-Market Strategy
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Great technology fails without a clear and focused GTM strategy.
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We partner with leadership teams to:
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Define target markets, ICPs, and buyer personas
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Position agentic AI solutions clearly against competitors and incumbents
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Align product, sales, marketing, and customer success around a single growth strategy
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Prioritize geographies and verticals for efficient international expansion
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This creates clarity, focus, and momentum—turning growth ambition into execution.
Partners
Partner & Alliance Programs
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Partners can dramatically accelerate scale—when built with intent.
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We help companies:
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Design and launch partner and alliance strategies aligned to revenue goals
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Build programs with systems integrators, technology partners, and ecosystem players
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Enable partners to sell and deliver effectively
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Avoid common pitfalls that slow growth or dilute focus
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The outcome is a leveraged growth model that expands reach, speeds market entry, and increases enterprise credibility.
RBD
RBD Associates helps early-stage and growth-stage agentic AI software companies in retail and supply chain build and scale revenue generation engines that accelerate sales, increase shareholder value, and rapidly gain market share.
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We operate as a founder-led advisory and execution platform, able to scale from direct personal engagement to a curated group of senior revenue, GTM, and partnership experts as client needs evolve.
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With over 25 years of experience helping technology companies scale into new markets and geographies, combined with 7 years as part of the executive sales leadership team at RELEX Solutions, RBD Associates brings hands-on, operator-level expertise to companies navigating complex enterprise sales cycles and global expansion.
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We work directly with founders, CEOs, and board members to turn innovative AI products into predictable, scalable revenue—bringing in additional expert capacity that creates significant value whilst managing cost.
Focus
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We believe on people as well as products to help you achieve sustained long term growth for your company
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Early-stage and growth-stage agentic AI software companies
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Predominantly retail and supply chain planning technologies
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Selling into large, complex enterprises across multiple regions
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Teams that need to move from product-market fit to repeatable, scalable growth
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Transitioning from founder-led selling to global CRO readiness
Approach
​We bring a practical, execution-focused approach, shaped by decades of real-world experience building and scaling enterprise software businesses globally.
Having operated inside fast-growing organizations - that have become global market leaders - we bring first-hand understanding of what it takes to deliver results under real commercial pressure.
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Every engagement is:
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Hands-on and outcome-driven
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Tailored to your stage of growth
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Focused on measurable revenue impact
Impact
Companies work with RBD Associates to:
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Accelerate enterprise sales cycles
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Build repeatable and scalable revenue engines ​​
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Gain market share faster in competitive markets
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Expand confidently into new regions and geographies
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Increase shareholder value in advance of capital raise
